Hilarity for Charity® (HFC) is a movement led by Seth Rogen and Lauren Miller Rogen to inspire change and raise awareness of Alzheimer’s disease among the millennial generation.

In 2012, Seth and Lauren (along with some amazing friends), created Hilarity for Charity. They later established the Hilarity for Charity Fund as part of the Alzheimer’s Association, through which monies raised are directed to help families struggling with Alzheimer’s care, increase support groups nationwide, and fund cutting edge research. Since its inception, Hilarity for Charity has raised more than $6.5 million to support these efforts.

HFC takes a new approach to fighting a terrible disease. For five years, their successful Los Angeles Variety Show has entertained young, hip professionals through evenings filled with music and comedy while creating the next generation of Alzheimer’s advocates – not to mention serving up some delicious food and raising over $6 million! Performances and appearances by Snoop Dogg, Nicholas Petricca, Paul Rudd, Bruno Mars, Tenacious D, Patton Oswalt, Aziz Ansari, Judd Apatow, The Backstreet Boys, Samuel L. Jackson, Kevin Hart, Mindy Kaling, James Franco, Miley Cyrus, ,  and more have helped make the events stand out in the Alzheimer’s community and gain attention from around the world.

In 2014, HFC expanded by launching HFC U, a nationwide program that encourages and supports college organizations to throw their very own HFC event. To date, HFC U’s more than 230 schools have raised over $250,000 to support Hilarity for Charity! Find out more about HFC U.

Through HFC U and other successful programs and events, such as HFC Presents and events in New York and Montreal, we have established ourselves as a force in the Alzheimer’s and comedy communities.

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. The mission of the Alzheimer’s Association is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Rivet Revolution shares a vision is a world without Alzheimer’s and we are honored to partner with the Rogen’s, Hilarity for Charity and the Alzheimer’s Association to “kick alz in the ballz”.